MyMarla is a new B2C e-commerce of home furnishings and decoration, it was born from Vacchetti SPA, a historic Piedmontese company that focuses on the business market, and shares with MyMarla its quality, reliability and attention for trends.
Social media marketing
We believe that without value or practical use a content has no reason to be watched or enjoyed by users. For this reason the MyMarla profile has a precise purpose, to be a bulletin board from which to draw inspiration and ideas for your home, whether it is decorations or furniture.
Our team of photographers studies each set to shoot the products in their best form, contextualising them in cozy environments.
ADV
We have studied a funnel campaign on social networks and by analysingthe audience we have identified the personas on which we started to create a three-part campaign, bringing the public to the discovery of MyMarla.
Content creation
For MyMarla’s Instagram profile we create Reels with a particular attention to the trends of the moment, in order to make the content as performing as possible in a creative and engaging way for the audience.
Web site
To enable the brand to position itself in a market dominated by large companies, we made sure to create an intuitive and modern e-commerce with a coordinated image made ad hoc and implement cross-selling and up-selling in order to allow the buyer to have a pleasant experience while browsing and buying.
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To make sure the website was easy to use by the brand, we have connected the e-commerce with the supplier software through in simultaneous communication server to server.
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The result is a beatiful and functional site, as we like it.
