MyMarla is a new B2C e-commerce of home furnishings and decoration, it was born from Vacchetti SPA, a historic Piedmontese company that focuses on the business market, and shares with MyMarla its quality, reliability and attention for trends.
We believe that without value or practical use a content has no reason to be watched or enjoyed by users. For this reason the MyMarla profile has a precise purpose, to be a bulletin board from which to draw inspiration and ideas for your home, whether it is decorations or furniture.
Our team of photographers studies each set to shoot the products in their best form, contextualising them in cozy environments.
We have studied a funnel campaign on social networks and by analysingthe audience we have identified the personas on which we started to create a three-part campaign, bringing the public to the discovery of MyMarla.
For MyMarla’s Instagram profile we create Reels with a particular attention to the trends of the moment, in order to make the content as performing as possible in a creative and engaging way for the audience.