GBS is an Italian startup that rents e-bike to hotels and restaurants. They started out two years ago with some really good ideas, but some really poor branding. This is why, after two years of exponential growth, they decided to do a rebranding.
From the old logo we kept just a small detail of the italian flag, but everything else has been completely revised. The logo item is a minimalistic look at a tire gusset and the color palette comes from the colors of nature: green, blue and brown.
To launch their rebranding and find their spot in the market we also created photos for their social media channels, brochures and website and an advertising film that went live on national television for two weeks.