Okra eyewear

Okra eyewear

#Branding, #SocialMediaMarketing, #WebDevelopment.

Okra is a sophisticated, modern and highly customizable brand of sunglasses and eyeglasses. In its online shop, in addition to the Okra brand, there are also the best luxury brands in eyewear. We followed the brand from the start and we took care of the creation of everything, from the logo to the coordinated image, to the development of ecommerce and social management.

Keep scrolling to find out more!

BRANDING

We started from the beginning, when the brand didn’t even had a name.
Okra, bilberry, kasmal and ironwood are all healing plants that were used for eye care. 

Today Okra takes care of its customers’ eyes thanks to high quality lenses.

For the image of the brand we aimed to convey elegance and quality but with a young and brilliant touch, for this reason we used a particular font that we modified ourselves to make it even more unique.

WEBSITE

Okra’s website is an intuitve and modern ecommerce, with minimal lines enriched by editorial shots and product photos made on marble tiles that communicate luxury and attention to detail.

Divided between Okra brand glasses and glasses of the best brands on the market, the website also presents the accessories of the brand, of which we have taken care of packaging and graphics, thus creating a well-rounded brand, with a story to tell.

Merit90

Merit90

#ContentCreation, #WebDevelopment.

Merit90 is a growing Italian business in the packaging industry. They had a logo from the ‘90s that needed to be changed in order to make a possible customer feel their know-how. We started from the basic element of the circle that simplifies the world in the old logo, then using a custom font we created the new typography for the brand. 

The corporate video

For presenting their company to new possible clients we created an in depth corporate video that shows their know-how. We filmed for five days all over Italy in their numerous production sites and the video took a week to edit.

BRANDING

Being a packaging company, Merit90 also needed some custom harmonious graphics for the presentation of their products, so we created the guidelines for using the new brand image on boxes, bottles, caps and the rest of their packaging line. 

Azienda Agricola Luca Ciocchi

Azienda Agricola Luca Ciocchi

#Branding, #ContentCreation, #WebDevelopment.

The Azienda Agricola Luca Ciocchi is a family farm that produces wines and cured meats. They decided to open their business to a larger scale, after selling their products in the local area for many years. To help them achieve these new goals we studied their new branding that diversifies them from their competitors.

BRANDING

Our challenge was to communicate the history and know-how in the creation of biological food products, but demonstrate that their are young and open to changes. From this starting point we selected a colorful palette and we designed a logo that portrays the company headquarters with Luca’s signature, highlighting the importance of the man behind the business.

We completely revised the wine bottle labels, creating new and fresh designs that makes them feel like a new, quality product.

Sito Web

The company didn’t have a website, so we created it from the ground up. It needed to tell the story of the farm and to make the customer feel the beauty of the context in which the headquarters are located. We created some high resolution photos of the surroundings and their products that can be purchased on the website.

Dairy Industry Serafini

Dairy Industry Serafini

#Branding, #ContentCreation, #SocialMediaMarketing, #WebDevelopment.

The Dairy Industry Serafini is one of the largest producers and sellers of biological food in our region. Their brand has a long history, but because of this the younger generation didn’t know who they were. Our challenge was to use Instagram and Facebook to reach young people that could be interested in their great products, creating a community focused on food and Italian culture of our region.

Content creation

Our team of content creators shoots photos and reels for their social media platforms, following the trends of the moment and the editorial plan shared from our social media marketing team.

The stories

Like the posts, the stories we create also aim to recreate that natural feeling of paper, ink and polaroid photos.

Thanks to them we involve the public and make them interact with the Serafini profile, thanks to recipes, questions, quotes and multiple choice quizzes.

Reels

To fully show what is happening within the Serafini dairy production, we make reels showing the making-of, products and moments we all can experience in their store.

For the realization of them we use the best equipment, some viral editing techniques and often we use animated graphics to complete the videos.

My Marla

My Marla

#ContentCreation, #WebDevelopment.

MyMarla is a new B2C e-commerce of home furnishings and decoration, it was born from Vacchetti SPA, a historic Piedmontese company that focuses on the business market, and shares with MyMarla its quality, reliability and attention for trends.

Social media marketing

We believe that without value or practical use a content has no reason to be watched or enjoyed by users. For this reason the MyMarla profile has a precise purpose, to be a bulletin board from which to draw inspiration and ideas for your home, whether it is decorations or furniture.

Our team of photographers studies each set to shoot the products in their best form, contextualising them in cozy environments.

ADV

We have studied a funnel campaign on social networks and by analysingthe audience we have identified the personas on which we started to create a three-part campaign, bringing the public to the discovery of MyMarla.

Content creation

For MyMarla’s Instagram profile we create Reels with a particular attention to the trends of the moment, in order to make the content as performing as possible in a creative and engaging way for the audience.

Web site

To enable the brand to position itself in a market dominated by large companies, we made sure to create an intuitive and modern e-commerce with a coordinated image made ad hoc and implement cross-selling and up-selling in order to allow the buyer to have a pleasant experience while browsing and buying.
 
To make sure the website was easy to use by the brand, we have connected the e-commerce with the supplier software through in simultaneous communication server to server.
 
The result is a beatiful and functional site, as we like it.

Enoteca Picchioni

Enoteca Picchioni

#ContentCreation, #WebDevelopment.

Enoteca Picchioni is a sophisticated and welcoming place that needs a web and social media representation that reflects the luxury and professionalism that sets it apart.

Content creation

Enoteca Picchioni sells in particular bottles with fine labels, the vintages of his wines are a pride and a value for the Enoteca, and for this reason we decided to take advantage of the mysterious and intense atmosphere that the historicity of the place gives to the shots.
 
The warm colours of the wood and the depth of the exposed bricks give the photos a perfect background to create an almost dreamy mood, playing with the lights and reflections.
 
The result are elegant, intriguing, refined images.

Web Design

To bring the name of Enoteca Picchioni out of his hometown we created a website that reflected the image that already transpired from the shots made for social media.
 
Minimal, simple and elegant, the website has become an excellent showcase for the refined bottles for sale, which can be purchased directly online,  reaching a national audience.

Tenuta Pernice

Tenuta Pernice

#WebDevelopment.

Founded by Maria Poggi Azzali in 1988, Tenuta Pernice is a female-run winery located in the heart of Val Tidone, which produces and sells wines in Italy and abroad and trades grapes on a national scale.
 
Proud members of “Le donne del vino” and collaborators of Università Cattolica del Sacro Cuore, Tenuta Pernice is a respected member of the wine-growing environment who has obtained more than one award for its wines.

Social media marketing

The contents made for Tenuta Pernice aim to represent the world of wine in its entirety, from the everyday life of production to the most elegant and refined side of consumption.
We used in every shot the property of Tenuta Pernice to grow awareness and share with its audience and customers the magnificent reality behind its wines.

Web site

To allow the brand to position itself online and optimise sales throughout Italy, we developed an e-commmerce to narrate their story and present their products in the best possible way.